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Community Empowerment
Together with communities, building tourism from the grassroots.
Special Envoy of the President of Indonesia for Tourism
Mandated to carry out specific assignments given by the President, beyond the duties already covered by the organisational structure of ministries and other government institutions.
Duties and functions
Born from the need for agile execution and cross sector coordination in the face of global tourism challenges, the office of the Special Envoy of the President for Tourism was established under Presidential Regulation Number 137 of 2024.
Presidential Regulation Number 137 of 2024
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The 4 Pillars of UKP RI Pariwisata
Four lines of work at the foundation of every programme and every journey.
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Project Based Initiatives
Turning collaborative ideas into real action through cross sector projects.
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Impact on Society
Delivering tangible impact through action and benefit.
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Inspiring Each Other
Inspiring more people to love, protect, and build Indonesia.
Unlock Indonesia
Mountains, seas, competitions, and campaigns: four ways we unlock Indonesia.
From the Special Envoy
“Every journey is not only about the places we visit, but about understanding how nature and people grow together.Because tourism is about where we come to know God, other people, nature, and ourselves more closely.”
Zita Anjani
Special Envoy of the President for Tourism
Further & Deeper
Indonesia is not only about the destinations already known.
There are mountains waiting to be climbed, seas holding life, cultures with stories, and places you may never have heard of before.
Through Unlock Indonesia we explore the corners of Indonesia, raise the story of every journey, invite more people to join the adventure, and protect what makes Indonesia so special.
Explore Tourism. Unlock Indonesia.
Building tourism together
Real collaboration between government, local brands, and tourism advocates. UKP Pariwisata works with:
Media Centre
Carrying Indonesia’s Stories: Further & Deeper
